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I joined UPromise in January 2002 just as my first child was born. I also got the UPromise credit card (from citibank). Since joining I've gotten over $1,200 in Upromise dollars invested in my child's 529 account - that's $1,200 in free money, literally. Additionally, you can sign up your friends/family and have them link to your account. I've gotten another $110 from family who have signed up. If you assume I'll continue to get about $300 per year through UPromise for the next 15 years (when my son goes to college), at a 6% return on my 529 plan, that ends up being over $10,000 in free money when he is a freshman. Perhaps that will only cover four years of books, but hey, every little bit helps.

Pitfalls - there are two. First, the Upromise credit card carries a steep interest rate. So if you don't pay off the balance each month, your UPromise dollars are really going to be eaten away by interest charges. Second, buy using UPromise you are essentially signing up to allow all of your purchases to be tracked - from gas to food to clothing and beyond. I haven't seen a negative impact of this yet, but you should know going in that free money comes at a price of having your purchasing preferences being tracked.

I joined a similar site to UPromise this new year when my twins were born in March 2003. I started worrying about college savings after my co-worker started telling me how much its going to cost him to put his 2 kids through college(they are 14 and 16). He suggested UPromise and another one called Little Grad(www.littlegrad.com).

I signed up for both and I have to say the sign up process was much easier for Little Grad. As a frequent online shopper I am always worried about identity theft and since Little Grad is a relatively new company I was a little skeptical about giving out any important information. But their sign up doesn't ask for your SSN or your credit card number so I feel relatively safe with them.

So far, both UPromise and Little Grad have been really easy to use. Does anyone have any other suggestions?

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