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I think you are right to be suspicious and proceed with caution. I spent some time looking over their website. These are my thoughts:
1. All there wonderful managers were chosen based on past performance. This is nothing more than an extreme case of data mining.
2. All the results they show for their portfolios do not include the asset management fees and transaction fees. These are sure to take a massive bite out of your actual returns.
3. The comparison benchmarks are not valid - they consist of only the S&P 500 combined with Lehman Brothers Bond and a money market fund. The actual portfolios contain international funds and seem to have a significant tilt to large cap value, an asset class that has outperformed the S&P 500 quite significantly over the past few years.
4. The portfolio is managed by a Registered Investment Advisor - so what? You don't need any qualifications to become one, just need to register with the SEC.
I would stay away from this. You are better off using a Target Retirement fund or a LifeCycle fund made up of index funds and have no management fee.

SB (8/22/06) makes some good points. Though as a RIA I'm not sure I'd agree with item 4). Here are some things I noticed about Money Masters.

Because they are a related firm of Retirement Corporation of America, Money Masters has been permitted to register with the SEC with only $2 million under management (not the usual $25M). Check out the following address for more details (on any RIA). http://www.adviserinfo.sec.gov/IAPD/Content/Search/iapd_OrgSearch.aspx

A couple of comments on the informal pitch in the FMF e-mail.

1) Money Masters isn't offering a mutual fund, but a portfolio of funds constructed to match a risk profile. Probably better than offering a single mutual fund, but an interesting misstatement.

2) Misleading fee language. Their management fee is shown as a quarterly figure 0.25% (yes, that's 1% per year) for smaller accounts. And they mention no 12(b)1 fees several times. However, their literature library, lists the individual funds they use – here are some samples:

Pimco Low Duration PLDAx: expense ratio .68%, 12b-1 .25%
Baron Growth BGRFx: expense ratio 1.31%, 12b-1 .25%
(expense details from Morningstar)

And I’d be stunned if Fidelity is handling the custody and transactions for free. Some type of transaction fee/commission or account fee seems highly likely.

3. You choose the best fit from our available models seems more accurate than customized.

This program isn't much different from other target date or lifecycle funds. The components may have improved, but the choice of allocation is still up to you.

I've read your comments and have a couple of things to add. Fidelity's RIA side does have a large list of non-transaction fee funds. These are institutional share class funds for the most part.

As to the value lean - I would want more money there going forward, wouldn't you? If all of your domestic funds beat the index over the time period doesn't that mean something?

As far as a lifecycle fund is concerned, wouldn't you rather have somebody actively manage the allocation as well as the investment? A lifecycle fund is about as proactive as the typical broker.

I think their performance numbers are after fees.

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