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I don't know what this means exactly: "It is much more profitable to have a frequent flyer card from a bank than to have an airline company frequent flyer card because you get additional bonus as with any other credit card."

I have an American Airlines card issued by Citibank. (Would the above commenter call that a card from a bank or an airline company card? I don't know.) To avoid an annual fee, I took the bare-bones version that issues a mile for every $2 spent. For a $50-80 annual fee I could get a mile per dollar. I could probably do a lot better with a cash rebate card, but I like having the miles for leisure travel. If I got cash I think I'd just do something boring like save it. :)

I don't have a car, so the gasoline rebates don't lure me in. So I totally agree with your conclusion that what is the "best" card really is a case-by-case thing.

I'm extremely partial to my Chase 5% back on gas, groceries, and drugstores. It was released to compete with a Citibank card that had the same rewards. Citibank has ended theirs, but my Chase is still going strong.

In a place like northern CA, gas is currently around $3.25 a gallon. With 5% off, I'm paying $3.09. It's a nice little savings for doing nothing, when I pay off the credit card in full each month anyway.

I cannot get a credit card, and I believe that my purchases are subsidizing (however infinitesimally) the cash-back that others are getting. Am I wrong about this?

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