After almost five years of blogging, I figured it was time to put a new face on the old site and become a bit more professional. So I recently commissioned a contest for a new Free Money Finance logo and the new design you see at the top of the blog (as well as the icon to the left on this post) is the result (FYI, I used 99designs and loved them. I also had the Best of Money Carnival done there too). I had somewhere in the neighborhood of 300 designs submitted (some were versions of other designs, so they all weren't unique), and this was the winner.
Since you may be wondering, I thought I'd tell you about the logo and everything behind it. Here goes:
- The star icon is a new design of my old icon (which was just a generic star) that symbolizes two major underlying thoughts here at Free Money Finance:
1. There is a small number of key/vital/important (thus the star -- to denote importance) steps you can take that will dramatically improve your finances (for examples of this, see my posts FMF Five Principles and How to Get Rich in Three Easy Steps.)
2. If you implement these important tasks, you will grow your net worth (thus the arrow pointing upward.)
- The name of the blog is the same of course, but there was a lot to consider about font, size, caps or no caps, different colors for the words, etc. In the end, the few people I asked liked the "all small letters" look with a simple font as well as different colors to make the individual words stand out more clearly.
- The tagline of "grow your net worth" has been around as long as the blog has been (It's actually a shortened version of my first tagline which was "FREE tips on MONEY and FINANCE to help you grow your net worth". If you look at the capitalized words, you see where the blog's name comes from.) Anyway, these four, simple words state clearly and concisely what Free Money Finance is about -- helping all readers to grow their net worths. A couple changes to it from the original logo: it's now in yellow to contrast with the word "finance" and only the "g" in "grow" is capitalized (all the letters used to be in caps.)
- The colors of green and yellow stay the same for four reasons:
1. They say "money" to me (green for dollars and yellow for coins/gold)
2. I didn't like any of the other color combinations better
3. I wanted to keep the color consistency from the prior design, and
4. I like them. ;-)
- I had several backgrounds designed and I may rotate them around a bit now and then, so don't be surprised if you see different headers from time to time. In particular, I have some backgrounds that are darker that I may feature once in awhile.
The next step for me is to work on some minor site design changes which I hope to complete in the next month or so. There won't be a huge change since I generally like the way the site looks and I don't want to make everyone re-learn how to find certain things on it. But there will be some subtle differences here and there, so keep your eyes peeled.