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August 03, 2010

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This is a great reminder. I'm certainly aware that you need to market yourself but I haven't thought about having my own "elevator pitch" for a while. I also need to start my own (non personal finance) blog so I can get my ideas out to the world and have a resume, beyond the traditional one page resume. I think that in the future more and more employers will be looking for more than just the one page resume, if they look at that at all.

100% agree that your career is your most important asset, and these are good marketing ideas.

But even the best marketing fails if the product is poor. Focus on #2 "the actions you're taking to deliver it." This is what's hard for people.

Finding a mentor or someone else (not your spouse) to be accountable to and to meet with regularly really, really, really helps. I can't encourage that enough.

I look at it this way:we can cut corners as much as we desire, but you have to income in the first place, right? Thus, its imperative to focus on income stream preservation/growth as well as savings.

With respect to income, for most people its a career that's the engine driving incoming cash flow. Therefore, it makes sense to work dilgently to protect and grow one's career. Marketing is a key part if that. We are all products, in a sense, and need to be able to clearly articulate our key attributes in a concise, compelling fashion. Advertisements don't go on and.on like a long winded resume, instead they are concise soundbites. This is where elevator pitches come into play.

Remember, no matter how smart or skilled someone is, if that person can't effectively market his or her personal brand, career potential will be limited.

I love the idea of a brand statement. I'm going to work on that this week.

I find that the best business contacts I have are people who have gotten to know me personally. My personal qualities reflect my work qualities - reliable, consistent, detail-oriented, very scheduled, friendly, centered on good interactions, etc - if you are who you say you are, people appreciate it.

That 30 second pitch sounds nice but is far from unique. The same could be said for any other marketing exec. In fact, if a marketing exec (or any one else) didn't express the same concepts that would ba red flag. But expressing them is no big deal.

MasterPo --

Did you miss the part where I said:

"(it needs some word-smithing, but I'm writing to demonstrate a point here. If you were to have a brand statement, you'd need to spend a good amount of time and effort on it)"

Sheesh!

I remember hearing the term elevator speech when learning how to give presentations in the course of getting a Six Sigma Black belt.

It is useful to think about how best to market yourself. You also have to have good non-verbal skills and need to connect with the person you are talking to, you could say the same thing like a used car salesman and come off totally glib.

-Mike

Everyone should visit a Toastmaster's Club and experience "Table Topics" it gives you an opportunity to speak for a minute and test your skills in an improvement based environment. Just go to www.Toastmasters.org and put in your zip code to find the club near you.

FMF - MasterPo's point was that any one-liner (call it a summary or objective if you prefer) always says the same thing.

Just like all ads for whatever business say things like "Excellence is our goal", "Our customers come first", "Highest quality", etc etc. You never read an ad that says "So-so is good enough" or "If you don't like us we don't care, there are more customers out there".

MasterPo has yet to see a truly unique attention grabbing stand-out way to 30 second describe yourself (and in a good light ;-) ).

MasterPo,

While I agree that the first (not the last) sentences sound a bit hollow (buzzwords rather than content), FMF did note that it was a quick draft. When using this in practice, just write something that you think resonates more.

FMF,

I think Seth Godin is saying that you can 'brainwash' yourself, i.e. replace the voice in your head with something better, by using a marketing technique.
Maybe you got that, since you do talk about working towards ideals.

Off-topic: have you heard the news that Buffet is calling billionaires to commit half of their wealth to charity? On the corresponding website (givingpledge.org) you can find a PDF containing a letter from each giver with their motivations. Some of them are absolutely worth reading. I thought you might like them too, or use as inspiration for a blog post about giving.

You know what, I'll just mail it to you.

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