In August, I started a comparison among the big three personal finance magazines: Money, Kiplinger's Personal Finance, and Smart Money. My methodology was simple: the magazines got one vote for each article that I found useful -- either for me, someone I knew or for this blog. I continued by reviewing them in September and October.
As a reminder, here are the results after two months (the number of useful articles I got out of each of the personal finance magazines):
Money - 37
Kiplinger's - 19
Smart Money - 10
Well, I continued the effort for the November issues (just out), and here's what I got:
Money - 11
Kiplinger's - 9
Smart Money - 4
This gives us a four-month total of:
Money - 48
Kiplinger's - 28
Smart Money - 14
My thoughts:
1. Kiplinger's did well this month -- almost as many good articles as Money.
2. Money is strong EVERY month. It's averaging 12 good articles per issue!
3. Am I wasting my time on Smart Money? It seems like I get a bunch of good stuff from their website. Does it include material not in the magazine?
I'd be very interested in the answer to number 3. This is an interesting topic, one I've wondered about because I used to be in charge of magazine orders at a library.
Posted by: Sarah | October 25, 2005 at 01:07 PM
This month's Money was a free subscription trial issue for me, but I too found a lot of useful information in there. I had forgotten that they led the pack in your "study" ;) I might actually subscribe to this one...or ask for a 'scrip for xmas maybe.
Posted by: Caitlin | October 25, 2005 at 07:17 PM
A little background: I used to subscribe to Money and then it went downhill, so I switched to Kiplinger's. Then Money redesigned and Kiplinger's got stale. Now I have one issue left of Kiplinger's and just resubscribed to Money (because I got a two-for-$10-a-year-deal with Business 2.0). I tend to pick up copies of Smart Money here and there. I think BusinessWeek, Fortune and Forbes are also helpful at times, even if not strictly personal-finance-focused.
Money right now is the best personal-finance magazine, in my opinion. The redesign and topic categorizing was a smart move.
Where I differ is that I feel Smart Money is on the rise and Kiplinger's is sliding. I still think Smart Money is too stock-oriented, but Kiplinger's style and tone is too lax and condescending for my taste. I won't be resubscribing, but I'm sure I'll read it whenever possible.
Actually, I think the best thing going right now is the proliferation of personal-finace blogs. It's very interesting to see laymen's perspectives on personal-finance issues. (By the way, FMF, I borrowed the concept from your monthly magazine review for a personal magazine-idea checklist on my PF journal. I hope you don't mind...)
Posted by: HSB | October 26, 2005 at 10:31 AM