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May 25, 2006

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Buy high and sell low doesn't sound rational, but smart people still get suckered into it anyway. It all starts with that hot stock tip, or that news item you catch on the radio as you're driving to work: "Melagomaniac Amagamated stock took a surprising leap today..." or "Gold prices continue to soar..." Herd instinct kicks in and before you know it, you're thinking, "Gee, maybe I ought to get in on that," just like a few years ago, people were saying, "Gee, maybe I ought to get an Italian charm bracelet, too." But by the time you're hearing the reports, the stock has just about peaked, so that if you do drop some of your hard-earned cash on it, within a short time the price drops. And drops some more. And drops again. Gasp! Hoping to prevent even more losses, you dump the stock like a hot potato, and walk away shaking your head, muttering, "Gads, I really don't understand stocks."

Which is why investors really need to educate themselves and have a good plan before they buy.

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