Spending on Father's Day

Here's some data on the spending associated with Father's Day from the National Retail Federation (NRF):

• This year [spending] is anticipated to reach $9.0 billion, up from last year's $8.2 billion.

• The average person is expected to spend $88.80 on gifts for fathers, compared to the $122.16 spent earlier this year for mothers.

• Most fathers will receive a greeting card, with almost 69% of consumers expected to purchase at least one card for Father's Day. Two other favorites for fathers this year are gift certificates (27%), and special meals or outings (38.1%). Other popular categories include clothing (32%), books or CDs (22.3%), electronics or computer accessories (15%), home improvement or gardening tools (10.9%), sporting goods or leisure items (9.1%) and tools or appliances (11.2%).

As a father, I simply look for something more meaningful as a gift -- like a day with my family. That, or a cool, new piece of cycling equipment. ;-)

Instead of spending a fortune on Father's Day this year -- especially on something your dad will probably not like/use anyway -- save some money and give a gift with meaning instead. There are lots of alternatives that don't cost much and will create great memories that will last a lifetime. Even if your dad lives far away, you can write a meaningful letter, have your kids make up cards, or get a simple picture frame with a new photo of you and your dad. I know that this sort of gift is always my favorite -- and the one I remember when the day is over.

Comments

[Nicole]

Great post! Thanks for the reminder. It's not always the price of the gift that matters, it's the thought that counts.