Rename Retirement, Win $100,000

Here's an interesting contest. The basics for those of you who like a topline summary:

1. SmartMoney magazine is holding a contest to replace the term "retirement."

2. To enter, you go to the SmartMoney site and submit a text or video entry.

3. If you are selected as the winner, you get a $100,000 annuity.

Now the details from the SmartMoney press release:

SmartMoney magazine, the Wall Street Journal magazine, and Genworth Financial, a leading financial security company, have partnered to create an innovative multi-platform campaign to retire the term "retirement." From now until mid-November, visitors to SmartMoney's Web site have the chance to submit to SmartMoney.com, the online home of SmartMoney magazine, either a text or video entry of their replacement term for "retirement."

According to Bill Shaw, publisher, SmartMoney: "Today's retirees are more active than ever. 'Retirement' suggests retreat and withdrawal, and we believe that the word no longer does that life-stage justice. Retirement is the number-one topic of interest for our readers, so I know they'll redefine the term for us."

The winner of the contest, selected by the editors of SmartMoney, will be announced in February. The winner will receive a $100,000 annuity from a Genworth company and be featured in the February 2008 issue of SmartMoney magazine.

Personally, I kinda like the term "retirement," but then again, I'm sort of "old school" on many issues. I certainly like the $100,000, though!!! :-)

Comments

[CoolHappyGuy]

Your link does not work! You get a boring 404 page.

[FMF]

It's fixed now. Thanks for pointing that out.

[Minimum Wage]

I'm kinda old school too, but I agree with Smart Money that it's time to retire the term "retirement."

[Minimum Wage]

At work I get to read a bunch of financial magazines (I get to take them home to read, as long as I return them) and I've seen ads from Genworth Financial. The ads feature 101-year-old people with success stories which make me wonder when I run calculations in my head based on the story.

Like a guy who - if my math was correct - bought his first plane when he was in his mid-20s, and the woman who bought a home when she was 21. How many people do you know buying homes at 21 How many women were buying homes at 21, 80 years ago? (Okay, my high school girlfriend came into a ton of money when she turned 18, and the first thing she did was buy a home on the Jersey Shore. Zillow tells me her house is now worth $1.5 million. Wow. But hardly typical.)

So I figure the stories are atypical and these people didn't exactly need Genworth to get where they are today.