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November 27, 2007


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For people with blogs and self-employed: always remember that the media needs your opinions and experiences. Let them know what you think. (But first read a few books or blogs on how to do it right)

I always look for an opportunity to let the media know what I think on various issues or share my personal experiences.

As a result, in the last 3 years I had a number of feature stories written about me and my work (including one in Reader's Digest)

The return on such type of marketing is infinite because it is usually cost you zero dollars (only your time). I booked thousand of dollars in business from people who contacted me after they read about me.

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