The month of February I'll be offering a money-making tip every weekday. Here's the one for today:
Make money by connecting.
This unusual idea comes from marketing guru Seth Godin who suggests that people can make money by connecting others. Some examples:
- Connect advertisers to people who want to be advertised to.
- Connect job hunters with jobs.
- Connect information seekers with information.
- Connect teams to each other.
- Connect those seeking similar.
- Connect to partners and those that can leverage your work.
- Connect people who are proximate geographically.
- Connect organizations spending money with ways to save money.
- Connect like-minded people into a movement.
- Connect people buying with people who are selling.
He goes on to list some pretty good examples. Here's the one for "connecting job hunters with jobs"
My friend Tara has made hundreds of thousands of dollars (in good years) working as an executive recruiter. But what did she actually do all day? She stayed connected with a cadre of people. She kept track of the all stars. She connected with the right people, invested time in them that her clients never thought was worth it. So, when it was time to hire, it was easier for them to call Tara than it was for them to start from scratch. The best time to start a gig like this is right now, when no one in particular wants to connect with and help out the superstars. Later, when the economy bounces back, your position is extremely valuable.
So now, the only question is: "What two groups could you potentially connect in order to earn some extra money?"
I have been pretty active in helping the senior recruiters at my company connect with some qualified candidates. They haven't hired them all... but they have thanked me numerous times for the ones they did hire. It's also nice to get my name out there to all the senior recruiters... when a job comes around I hope I am still on their mind :)
Posted by: My Life ROI | February 20, 2009 at 02:15 PM